Social media marketing strategy

14 notes to define your Social Media Marketing strategy

  1. Define your target audience what their Age, gender, demographics, income and education levels are.
  2. Define your buyer Personas what their age, location, interests are.
  3. Identify influencers in the industry
  4. Identify which Social media platforms  your target audience/ buyer personas use most
  5. Research competitors Social Media networks, monitor their presence and campaigns and frequency of posts
  6.  Create a content strategy  and social media calendar focused on your target audience research what, when and where they are searching for .
  7. Collect  and create content and media for the social media campaigns from your business media bank
  8. Schedule frequency posts on your chosen social media network based on your Social media calendar
  9. Monitor  user engagement and engage whilst building a relationship track your engagement metrics and insights from your social media platforms.
  10. Maintain a systematic publishing schedule,  schedule a post frequency you can maintain with your Social media calendar
  11. Investigate the target audience and data collected to plan a  ad campaign to increase user reach in targeted area
  12. Define which are your goals.
  13. Consider automating social media posts, investigate which social media platform best suits your business needs
  14. Analysis  the user engagement data collected to plan future campaigns, consider advertising to increase social followers to increase brand awareness and to identify new audiences

Social Media Tweaks to boost engagement

10 Great Social Media Tweaks

  1. The Time and date of publishing your posts greatly affects your user engagement
  2. Creating a list of social networks to reach your targeted audience
  3. Creating various formats of a specific subject you want to talk about eg. Video, pictures, pdf ect.
  4. Always add images to your social media posts to support the message.
  5. Use relevant hash tags to disperse your message further.
  6. Through analysis of your insights figure out the best time frame delay for your posts on the various social media platforms you use.
  7. Add social media sharing buttons to your pages you;d want to boost of spend an ad budget on.
  8. Do keyword research for words with a high search volume you use on your pages and posts.
  9. Creating content for specific channels your website or as a guess post
  10. Create and provide great opt-in offers to increase your email list.

Social Media Dashboard Goal sets

This Social Media Dashboard features

Visits from Social Networks
Goal Value by Social Network
Visits by Social Network
Visits and Pageviews by Social Network
Data Hub Activities
Data Hub Activities by Social Network and Action
Data Hub Acitivites by Social Network
Data Hub Activities and Visits by Shared URL
Social Actions by Shared URL

Social Actions by Shared URL Widget Settings
Data Hub Activities by Social Network and Action
Social Visitor Loyalty
Interaction by Day of Week

 

 

Social Media Dashboard for Off & On site activity

How is social performing for your brand? This dashboard gives you a view of Off-site activity, On-site activity, and Conversions/Outcomes, making it easier to evaluate user activity throughout the conversion process.

This social media dashboard features:

Overall visits
Onsite social actions
Social source value
Traffic from social sources
Most shared sources
Revenue per visit by social traffic

Import

Import

 

Social Media Insights

#1: Track Follower Preferences on Twitter#

1: Track Follower Preferences on TwitterIn Twitter analytics dashboard here a 28-day summary of your profile. Gather Twitter Activity: number of impressions, engagements, link clicks, retweets, mentions favorites and replies Find the Most Engaging Tweets

 

#2: Discover Fan Insights on Facebook

Insights at the top of the page to  view a variety of analytics. Insights at the top of the page to  view a variety of analytics.

Overview A list of page likes, post reach (the number of people who have seen impressions of a post) and engagement

Likes: you’ll see a graph showcasing your page’s growth in terms of audience.

Reach:  you can see information on whether your Facebook posts are getting attention organically

Visits: areas of your page that people visited

Posts: a graph showing what days of the week and times of the day your fans are online.

People:  information on your audience demographics: the percentage of women and men, ages, languages and cities

 

#3: Identify Follower Tastes on Pinterest

go to https://analytics.pinterest.com/the average number of daily impressions (number of times one of your pins has appeared on a home or category feed or through a search), daily viewers (number of people looking at your profile), monthly viewers and monthly engagements.
1 New profile data Get better at creating Pins and boards with metrics from your Pinterest profile.
2 More website insights Learn how people use the Save button on your site to add Pins.
3 Platform metrics See how people interact with your Pins from whatever device they use.
4 Your best Pins

Get a glance at your all-time highest-performing Pins.

Social Media metrics to assess brand awareness

Social Media metrics to assess brand awareness

1.Follower count
2. Impressions
3. Mention and shares
4. Top tweet (audience engages with the most)
5. Top mention
6. Profile visits
7. New followers
Marketing Metrics
1 How much does it cost?
2 Feedback
3 Prospects and customers 4 Revenues.

 

Top 5 social media questions

TACTICS:

What social tactics are most effective?
The number-one question marketers want answered (92%) is which tactics work best.
This isn’t a surprise, given the constant changes taking place across many social networks.

ENGAGEMENT:

What are the best ways to engage my audience with social
media?
Figuring out how to best connect with people remains high on the list of questions marketers want answered (90%). Engaging with customers is becoming a unique  competitive advantage.

MEASUREMENT:

How do I measure the return on my social media marketing?
A significant 86% of marketers want to know how to measure their return on investment
for social media activities.

AUDIENCE:

How do I find my target audience with social media?
Locating ideal customers and prospects is a big concern for marketers (86%). Marketers are looking for guidance on sifting through enormous social networks and connecting with the right people.

TOOLS:

What are the best social management tools?
Marketers want better tools to simplify their social media tasks. A surprising 86% don’t know which tools are best.